Digital Asset Management (DAM) Cuts Costs, Speeds Workflows, and Saves Time
Zebra Technologies has solved a tremendously difficult problem that many manufacturing companies share — the organization of thousands of digital assets into one, easily accessible system. Zebra, which makes mobile printers and computing devices, needed a digital filing cabinet capable of managing everything from product specs and images to catalog entries and sales slicks. What’s more, all of those assets had to be readily available in different languages, and for various markets, customer segments, and device formats.
To bring order to the chaos, Zebra implemented a digital asset management (DAM) system — one that would enable the company to find and deliver personalized customer content, on demand. Now, distributors and sales reps have ready access to the materials required for product marketing and promotion. The end result is greater efficiency in content delivery, lower costs, and higher ROI.
The Content Flood
Implementing a DAM solution helps manufacturers align content to product marketing and customer-targeting needs. This is particularly important when it comes to delivering content with pinpoint accuracy, at precisely the right customer touchpoint.
The ROI rationale for better content management is clear. In just a few years, buyers have become five times more dependent on digital information when making a purchasing decision. They also interact with an average of 10.4 pieces of content before buying. Moreover, according to IDC, 71 percent of marketers create more than 10 times the amount of content than they did in the past.
The challenge is to make it easy for customers to find the information they need. The solution is digital asset management. DAM organizes assets in a way that enables the content to find the customer, instead of expecting the customer to search for content. Buyers no longer have to forage for information. The asset management system anticipates where the customer is on their buying journey, and automatically serves up the correctly-targeted content.
As an added bonus, better asset management improves overall business processes and efficiency, which are two important goals for helping manufacturers compete in the global marketplace.
Why an Integrated Platform is a DAM Good Solution
Digital asset management is far more than just a database of assets. A good DAM system facilitates customized user experiences, automates tools for everyday content management tasks, and optimizes your capability to work at any scale you need:
At DuPont, the Crop Protection division formerly produced a 400-page book once a year to provide customers with information about the company’s chemical agricultural products. It was a one-size-fits-all information solution. Today, DuPont uses a DAM tool to manage all of its assets online, including delivery of that annual print piece in an e-book format. Now, farmers can also use a mobile app that mines Dupont’s database for information on the specific needs of their crops and potential threats to their harvest. This translates into a more cost-effective, tailor-made solution for reaching customers in their localized languages, wherever they are located.
For DuPont, the DAM system tracks labels and safety sheets generated for farmers who buy the company’s insect, weed, and pest control products. When customer information is changed, the DAM program drives automatic updates that can be used to customize future interactions with any given buyer. By automating the delivery and updates of buyer data sheets, DuPont saved one million dollars a year, and reduced the time it takes to get materials into the hands of its customers by 50 percent.
A case in point is Maxim Integrated, a manufacturer that designs and sells semiconductor-based solutions for automobiles, medical devices, and consumer electronics. Digital asset management enabled the company to implement a powerful search tool that makes information on over 9,000 products readily available to its customers. Currently, instead of constantly combing through digital assets, Maxim’s staff can more efficiently and effectively focus on adding new capabilities, and on improving the information delivered to end users. Using a content management system also makes it easy to make updates without relying on IT. Plus, the company’s DAM solution interfaces with Maxim’s overall content management platform, and scales as needed
A Top-Line Growth Investment
Digital asset management addresses the need for manufacturers to improve both content marketing and the speed at which new information is created and deployed. Your investment in a DAM system is an investment in supporting sales conversions and top-line growth. Moreover, by extending content across channels in ways that can scale as necessary, a DAM solution also facilitates better engagement, response rates, conversion, brand consistency, and, ultimately, customer satisfaction. It’s a win for the company, for the customer, and for your budget.
Videos work great for content marketing for three reasons:
Now, the days when video content was so hard to create that most people were just shying away are over. Videos are no-brainer now. When it comes to video tutorials and mashups, I am simply using iMovie (free easy time-saver). However, in many cases, you won’t even need any desktop software.
There are some awesome online tools that allow you to create professional videos that will diversify your video marketing and let you experiment with genres, styles and types. The first one that comes to mind is of course Youtube Hangouts on Air.
But it’s not the only one!
The following four tools are all freemium, so you’ll have a chance to play for free first:
Animoto is a huge time-saver! Grab your screenshots and videos, choose (or upload your own) music, add text breaks – you are done! A new video is ready to distribute.
I like using it for screenshot showcase (for tutorials) and for summing up discussions, hangouts, etc but I am sure there can be lots of other ideas (this about weekly user photo showcase, testimonial showcase, etc etc.)
Powtoon is a freemium tool to create animated presentations and video instructions. The best thing about this tool is that it lets you create video instructions that grab attention and have huge viral potential as opposed to traditional step-by-step video guides.
It has lots of templates with different mascots:
There are lots of available elements inside: Characters, animations, text affects, image holders, etc. The free version will keep its watermark on the final version.
Powtoon is awesome for creating concept explanations, fun tutorials and even promo videos.
They also have #slides project in private beta which I am really looking forward to playing with! Stay tuned!
Vidtrack is a new tool I’ll need to play with. It lets you user-generate your videos by enabling your readers to send you video messages. I think it may work for testimonials, contests, etc
You can try it for free and create 5 videos. I imagine you can use those videos in lots of ways (especially if you need some editing in place).
Just look at some examples of videos featured on the site get inspired
Their newest feature is the website recorder which also has a WordPress plugin allowing your users to create content for you:
Our video recorder will allow you to put a video record button anywhere on your website. Whenever someone clicks the record button it will activate a webcam or mobile camera. Site visitors can record any type of fan videos, crowdsourced videos or user generated videos. These could be video testimonials, video interviews, video contests, video auditions, video reviews, video feedback, etc….
Are there any other time-saving video creation tools you are aware of?
The post 4 Tools to Easily Create Videos to Diversify Your Content Marketing appeared first on Internet Marketing Ninjas Blog.
First, a confession. I click-baited you a little (really, just a teeny bit). I haven’t had to actually convince my leaders to let me and my team invest in 10X content. From the moment I was invited through the Typeform doors to launch a blog, it was clear that spitting out a dozen 500-word articles about forms and surveys each week—just so Google would be nice enough to send us a few visitors—wasn’t to be the “Typeform way.”
You see, I got lucky. I was joining a company founded by two designers—creatives, with big imaginations. They were never interested in the “read-it-do-it” way of doing things. Typeform was a product admired for being different, not just better. So anything we put on our blog had to take the same path, even if it cost more money and took more time.
But the point of this article is to talk about how investing in 10X content is helping us achieve multiple goals. And how it made dots on a GA chart fly upwards, like a herd of startled mountain goats:
Disclaimer: I have zero authority to be telling you this. It was, in fact, power marketer and all-round-good-egg Rand Fishkin who first referred to 10X content in one of his Whiteboard Fridays. In the video, Rand proposed placing content on a scale of Panda Invasion to 10X.
It doesn’t take one of Elon Musk’s engineers to work out which end of the scale is the good end.
Here are the criteria for 10X content, according to Rand’s 10X Content guide:
We certainly don’t get all of this right at Typeform. I mean, come on, it’s a big-ol’ demanding list, right? Just check out the page speed for a Net Promoter score guide we did:
Cool-looking guide. Slow as hipster-cooked pork.
Although we’re not quite reaching the full 10X milestone yet, I’d like to show you how trying to get there is helping to move the needle for multiple KPIs, even though we didn’t exactly plan it that way.
If you have SEO baked into your strategy, you might be focusing most of your time on creating super-targeted, intent-driven content to match with all those lovely keyword queries.
But without backlinks, your SEO-focused content means nothing, right? For anyone who has done it, you’ll know that getting people to link to landing pages designed for conversion is no mean feat. I mean, why would anyone link to them? They’re designed for one thing—to make your business more money.
We’ve seen that by trying to go 10X with our content, backlinks come to us without having to ask for them. Why? Simply because we’re producing something interesting or useful, that people want to tell others about. Pretty simple when you think about it.
Now, getting these particular pieces of content to rank in Google was never our main objective. For some of this stuff we’re creating, even if we’re #1 for a load of queries, the traffic that comes through would be so far above the funnel that we wouldn’t see much in the way of conversions.
For example, take our conversational article experiment. The topic? A deep dive into the history of conversational UIs and how technology imitates art. The experiment? Offering a new way to experience online articles by integrating a chatbot that gives you a kind of director’s commentary as you read. Number of CTAs leading readers towards our product? Just the one, standard CTA in the footer—which not many people, unsurprisingly, clicked on.
So what’s the benefit of getting backlinks to this page? Backlinks mean domain authority and lots of lovely link juice (not something you can buy from your local Starbucks). With some well-thought-out internal linking, you can pass that link juice to the pages that really need it (because they convert).
So, instead of tirelessly trying to get people to link to a page that converts well but doesn’t appeal to a wider audience, try creating amazing content that people do want to link to and find other ways to push that SEO authority to your high-converting pages. Well, you know, if you want to.
How many press releases have you published on one of those PR distribution sites that promise you more exposure than a public sauna? Lots, right? And how many high-quality publications have actually picked up your news and written about it? Not many, huh? Yup, we’ve been there. Time to rethink how to do PR for your business.
We were lucky enough to secure an interview with Susan Bennett, the original voice of Apple’s Siri. Before we put our questions together, we watched and listened to other interviews she’d done. We noticed that everyone was asking the same questions and that once you had heard one interview, you had pretty much heard them all.
With that in mind, we tried to find a new angle for our interview. Instead of focussing on what it was like for her to go from unheard-of voice actress to one of the most famous voices in the world (ok, we touched on it a little) we focused on how some key moments in her career had coincided with big advancements in conversational technology.
With our interview angle sorted, we then set about 10Xing the experience of consuming the content. We created our own custom audio player, researched and wrote an article, and integrated an interactive timeline into the whole thing.
Something we didn’t expect to happen was for big publications to consume our content and then rehash it into an article for their own sites, referring back to us as the original source of the interview.
Check out our referring domains chart from Ahrefs.
Are you finding it hard to get actual traffic back to your site from social media? Us too. We mostly use social as a way to engage with our audience and have a bit of fun.
However, for our Siri interview, social had something else in mind for us. A Reddit user kindly shared our interview, and within no time at all, it had trended on Reddit’s “Hot” list and had accumulated a cool 30k upvotes and 1k+ comments.
The result of our 5 minutes of fame on Reddit was 30k+ visits back to our article. Visits mean nothing without engagement, though. Just check out that time on page:
I’ve left it to last, but only because if you remember just one thing from this article, I think it should be this: teams that are empowered to make 10X content will be 10X more motivated than those who are not.
Think about it. Are you more likely to go home and tell your family about the 500-word article about contact forms you wrote today or the fact that you played a part in the potential future of content? Rand’s words, not mine.
In my opinion, underestimating the power of motivation is a big mistake. When deciding on your next piece of content to create, your next product feature to build, the next policy to implement, or whatever, don’t just think about how traffic, social shares, and conversions will be impacted. Ask yourself, “How much will this motivate the team?” Products, content—and just about anything—that have love poured into them will almost always get the best results. Even if that result is simply a happier team that’s ready and willing to take on the next challenge.
Typeform may have been good-looking forms and surveys two years ago, but that was just the first chapter of our story. The next chapter will be a narrative of innovation and experimentation, all with the purpose of making the way people collect data more human.
My team and I will continue to put our heads together to think up new ways to deliver unique experiences through content. We’ll keep investing time, money, and resources—and we won’t expect everything to work every time.
And what about you? What are you creating on your road to 10X?
This week has been the week of “what took so long”: Instagram is finally taking an action on fake followers and Firefox is finally addressing its speed issues.
In other discussions of note, members provide tips for how webmasters can control for “dodgy” reviews, Google provides a not-so-clear clarification on duplicate content, and more!
The consensus on Webmaster World seems to be, “what took so long?” .
There’s the “follow the money” and there’s the “brand recognition”, and then there’s “pr by spam” … all detrimental to most communities.
Glad it’s happening. Wondering why it took so long. Maybe they needed the Fake Numbers to bolster their sale to FB?
One member also noted that if Facebook was keeping up with Webmaster World User Agent and Bot ID Forum, they may have done its sooner
With the latest update, Firefox promises faster speeds and reduction in memory usage. For those of us wondering, what took so long?
According to the scoop in this article here, it seems that the issue was moving from a single process architecture to a multi-process architecture. Nich Nguyen, Product VP at Firefox, urges former users to give Firefox another chance,
“if you’ve stopped using Firefox, give it a try again.”
In a most recent case of moving to HTTPS, member asks about changing from absolute to relative link references and if this may have a potential impact.
There’s no earthly reason ever to use absolute links for your own site, except in the rare case where some areas are http-only while others are https-only.
That’s assuming when you say “relative links” you mean ones beginning in / or //. If you mean links beginning in ../ then it’s time to have a talk with your host.
Changing references from absolute to relative has been a controversial topic in the past but on this thread, members seem to agree that the relative links are fine, so long as all the steps involved are done correctly.
Cre8asiteforums Member Tam asks about dealing with dodgy reviews on her website, and member earlperl discussing methods used by other providers to control reviews
In a recent tweet, Google’s Gary Illyes, when asked to define a tweet gave an appropriately short and sweet answer,
“Think of it as a piece of content that was slightly changed, or if it was copied 1:1 but the boilerplate is different”.
Unfortunately, this provides very little guidance for webmasters in terms of threshold, especially for enterprise websites where content is mostly dynamically driven.
Members discuss crawl delay and it is still used. Member NoOneSpecial clarifies that robots.txt is obsolete, since systems are sufficiently advanced to not require it. Clarify specifically in terms of Google, NoOneSpecial says that they ignore it.
There’s a new business model in town.
You may have heard us talking about content and commerce, but, most importantly, what do you need to know about it?
DigitalMarketer’s Director of Communications, Christine Haas, sat down with six ecommerce experts in 2016 to find out how they define content and commerce and why businesses need to be focusing their attention on this “new” initiative.
You’ll hear from…
Get the scoop in the video below:
Get more information and reserve your seat for Early Bird pricing for a limited time!
The post New Business Model? What IS Content & Commerce? (4 Minute Video) appeared first on DigitalMarketer.Read More
Posted by rjonesx.
Alright, so here’s the situation. You have a million-product website. Your competitors have a lot of the same products. You need unique content. What do you do? The same thing everyone does — you turn to user-generated content. Problem solved, right?
User-generated content (UGC) can be an incredibly valuable source of content and organization, helping you build natural language descriptions and human-driven organization of site content. One common feature used by sites to take advantage of user-created content are tags, found everywhere from e-commerce sites to blogs. Webmasters can leverage tags to power site search, create taxonomies and categories of products for browsing, and to provide rich descriptions of site content.
This is a logical and practical approach, but can cause intractable SEO problems if left unchecked. For mega-sites, manually moderating millions of user-submitted tags can be cumbersome (if not wholly impossible). Leaving tags unchecked, though, can create massive problems with thin content, duplicate content, and general content sprawl. In our case study below, three technical SEOs from different companies joined forces to solve a massive tag sprawl problem. The project was led by Jacob Bohall, VP of Marketing at Hive Digital, while computational statistics services were provided by J.R. Oakes of Adapt Partners and Russ Jones of Moz. Let’s dive in.
We define tag sprawl as the unchecked growth of unique, user-contributed tags resulting in a large amount of near-duplicate pages and unnecessary crawl space. Tag sprawl generates URLs likely to be classified as doorway pages, pages appearing to exist only for the purpose of building an index across an exhaustive array of keywords. You’ve probably seen this in its most basic form in the tagging of posts across blogs, which is why most SEOs recommend a blanket “noindex, follow” across tag pages in WordPress sites. This simple approach can be an effective solution for small blog sites, but is not often the solution for major e-commerce sites that rely more heavily on tags for categorizing products.
The three following tag clouds represent a list of user-generated terms associated with different stock photos. Note: User behavior is generally to place as many tags as possible in an attempt to ensure maximum exposure for their products.
As you can see, each user has generated valuable information for the photos, which we would want to use as a basis for creating indexable taxonomies for related stock images. However, at any type of scale, we have immediate threats of:
Now that you understand what tag sprawl is and how it negatively effects your site, how can we address this issue at scale?
In correcting tag sprawl, we have some basic (at the surface) problems to solve. We need to effectively review each tag in our database and place them in groups so further action can be taken. First, we determine the quality of a tag (how likely is someone to search for this tag, is it spelled correctly, is it commercial, is it used for many products) and second, we determine if there is another tag very similar to it that has a higher quality.
For the project inspiring this post, our sample tag database comprised over 2,000,000 “unique” tags, making this a nearly impossible feat to accomplish manually. While theoretically we could have leveraged Mechanical Turk or similar platform to get “manual” review, early tests of this method proved to be unsuccessful. We would need a programmatic method (several methods, in fact) that we could later reproduce when adding new tags.
Keeping the goal in mind of identifying good tags, labeling bad tags, and relating bad tags to good tags, we employed more than a dozen methods, including: spell correction, bid value, tag search volume, unique visitors, tag count, Porter stemming, lemmatization, Jaccard index, Jaro-Winkler distance, Keyword Planner grouping, Wikipedia disambiguation, and K-Means clustering with word vectors. Each method either helped us determine whether the tag was valuable and, if not, helped us identify an alternate tag that was valuable.
Imagine you had two piles with 3 marbles in each: Red, Green, and Blue in the first, Red, Green and Yellow in the second. The “Intersection” of these two piles would be Red and Green, since both piles have those two colors. The “Union” would be Red, Green, Blue and Yellow, since that is the complete list of all the colors. The Jaccard index would be 2 (Red and Green) divided by 4 (Red, Green, Blue, and Yellow). Thus, the Jaccard index of these two piles would be .5. The higher the Jaccard index, the more similar the two sets.
So what does this have to do with tags? Well, imagine we have two tags: “ocean” and “sea.” We can get a list of all of the products that have the tag “ocean” and “sea.” Finally, we get the Jaccard index of those two sets. The higher the score, the more related they are. Perhaps we find that 70% of the products with the tag “ocean” also have the tag “sea”; we now know that the two are fairly well-related. However, when we run the same measurement to compare “basement” or “casement,” we find that they only have a Jaccard index of .02. Even though they are very similar in terms of characters, they mean quite different things. We can rule out mapping the two terms together.
|Tag Tokens||Tag Pos||Tag Lemm.||Categorization|
|[‘beach’, ‘photographs’]||[(‘beach’, ‘NN’), (‘photographs’, ‘NN’)]||[‘beach’, ‘photograph’]||beach photo|
|[‘seaside’, ‘photographs’]||[(‘seaside’, ‘NN’), (‘photographs’, ‘NN’)]||[‘seaside’, ‘photograph’]||beach photo|
|[‘coastal’, ‘photographs’]||[(‘coastal’, ‘JJ’), (‘photographs’, ‘NN’)]||[‘coastal’, ‘photograph’]||beach photo|
|[‘seaside’, ‘photographs’]||[(‘seaside’, ‘NN’), (‘photographs’, ‘NN’)]||[‘seaside’, ‘photograph’]||beach photo|
|[‘seaside’, ‘posters’]||[(‘seaside’, ‘NN’), (‘posters’, ‘NNS’)]||[‘seaside’, ‘poster’]||beach photo|
|[‘coast’, ‘photographs’]||[(‘coast’, ‘NN’), (‘photographs’, ‘NN’)]||[‘coast’, ‘photograph’]||beach photo|
|[‘beach’, ‘photos’]||[(‘beach’, ‘NN’), (‘photos’, ‘NNS’)]||[‘beach’, ‘photo’]||beach photo|
The Categorization column above was the centroid selected by Kmeans. Notice how it handled the matching of “seaside” to “beach” and “coastal” to “beach.”
Using a combination of the methods above, we were able to develop a series of methodology confidence scores that could be applied to any tag in our dataset, generating a heuristic for how to consider each tag going forward. These were case-level strategies to determine the appropriate methodology. We denoted these as follows:
All together, we were able to reduce the number of tags by 87.5%, consolidating the site down to a reasonable, targeted, and useful set of tags which properly organized the corpus without wasting either crawl budget or limiting user engagement.
It was nearly nine years ago that a well-known black hat SEO called out white hat SEO as being simple, stale, and bereft of innovation. He claimed that “advanced white hat SEO” was an oxymoron — it simply did not exist. I was proud at the time to respond to his claims with a technique Hive Digital was using which I called “Second Page Poaching.” It was a great technique, but it paled in comparison to the sophistication of methods we now see today. I never envisioned either the depth or breadth of technical proficiency which would develop within the white hat SEO community for dealing with unique but persistent problems facing webmasters.
I sincerely doubt most of the readers here will have the specific tag sprawl problem described above. I’d be lucky if even a few of you have run into it. What I hope is that this post might disabuse us of any caricatures of white hat SEO as facile or stagnant and inspire those in our space to their best work.
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Whether you’re fresh on the job— getting the lay of the land, or you’re a veteran at your organization, as a content marketer you probably face the constant challenge of delivering interesting, valuable, and relevant content at the pace that your organization demands. And while part of that problem can be solved with a bit of internal education around delivering value over volume, some of the need for fresh content will still exist.
There are many different ways to create the content you need in order to publish at the cadence that your audience and organization requires—freelancers, repurposing assets, and curation, just to name a few. But this blog will cover one incredibly productive content source that will not only help you provide value to your audience, and hit your objectives by publishing at the pace you need but will help shine a spotlight on content internally at your organization. That source? Your own employees.
As a content marketer at Marketo, I’m responsible for making sure a blog goes live five days a week that is informative, entertaining and offers value to our audience (based on a detailed matrix of topics and audiences). As a lean team, doing this alone is an impossible task and, quite frankly, sounds scary. And that’s a feeling that it seems other marketers also have, because one of the most frequent questions I get asked when I am at an event, talking to a prospect or customer, or speaking is, “How do you scale your content?” Consistently, my answer is to be savvy about the resources you have at your disposal. Similar to repurposing content, I invite other marketers to ask themselves, “how can you get the most out of what you do have instead of focusing on what you don’t?”
One of the best ways to get the most out of the resources at your disposal is to broaden your view of what counts as a resource. If your resources are limited to already published blogs, and other assets (like whitepapers, ebooks, datasheets, and infographics), you can definitely find ways to create new content by repurposing, which will help you produce a few more pieces of content. But, if you shift your focus to include your human resources—across the organization—you have successfully found a content jackpot. Think about it for a second. If you have 1,000 employees and you are able to get even 1% of them (10 people) to blog for you, you’re already ahead of the game (vs. repurposing). If those authors, or even half of them, write a second post, you will have knocked it out of the park.
Ok, so let’s talk about how you actually make this happen. Guest content, specifically guest blogs, sounds amazing until you consider that you’re going to have to do the editing. To prevent a guest blogging program from descending into unmanageable chaos, you’re going to want to start with a few foundational elements:
Just to recap., don’t launch your program without those three elements in place. They. Are. Critical.
Once you have the foundation of your program, it’s time to add some important details. You will want your program guidelines to not only include the editiorial expectations like I covered above, but the rewards (who doesn’t love a prize?), resources to get started, and examples. Basically, your program guidelines, whether they are on an internal wiki, a landing page, in an ebook, or part of an internally shareable slide deck, need to tell your audience what’s in it for them, how they can get started, what to expect, and the expectations. Here’s a deeper look at some of the elements you may want to include:
So you created an awesome program that’s going to generate a crazy-amazing amount of content for your organization, but that’s only true if you share your program with your organization and get people excited. At this stage, you will want to come up with a launch plan. Launch plans will be unique to each organization, but you may want to consider some of these activities to launch it.
Effectively launching your program internally has many variations and ultimately you need to understand your audience, and company culture and craft a launch strategy that will get people engaged and keep them engaged.
Launching your program is just the beginning! The real key to success is to make this program sustainable. There are a few things you can do to ensure it’s ongoing success, like:
I hope that this gave you some good ideas to go mine a new content source, or if you are already having employees blog, to create a program that’s more robust and scalable. This method could work for more than blogs, so don’t be afraid to brand out. Are you running a content submission program at your organization? I’d love to hear what’s working and not working in the comments below.
The post 1 Awesome Way To Create Great Content appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.
Instagram is taking over the world! Seriously, according to a study by Hootsuite, in 2015 the average number of photo shares per day on the platform was 70 million. And this year there are even more users, so the number is climbing every day.
Obviously it is a network with increasing influence. So you should be taking advantage of it, and the only way to do that properly is by posting incredible, eye catching content that gets plenty of attention.
You don’t have to be a professional photographer to do it. You just need a few tricks up your sleeve.
Instagram works only through a mobile app. But did you know it can be customized using supporting apps? Or that you can create photos on other apps, and then post the results on Instagram?
Considering IG isn’t exactly the feature-heavy powerhouse we all might like it to be, this is a must for anyone serious about the platform.
These are the ones I can personally recommend.
Create beautiful images and graphics on either an iPhone or iPad, save to your gallery, and upload to IG.
It is easy to use and customize, comes with its own overlays and filters, has a large library of typography, and is perfect for even those who have never tried an imaging program before.
InstaPad is a gorgeous way to use and look at Instagram using your iPad.
It will seriously change the way you look at the platform, and the layout is so much better.
This is hands down one of the best photo editing apps I have seen. It is intuitive and simple to use right on your phone, with advanced features that will make gorgeous images.
What I love about it is that it takes you beyond the IG filters that make everyone’s photos look the same. Your content will stand out, which is crucial.
Tiny Planet is so much fun! It works by taking your photos and folding them into a circled panorama that look like a little planet.
It is certainly attention grabbing, and looks really cool. Not a lot of people are making them on IG, so you can get away with posting a handful and getting some likes and comments.
Take multiple photos, fit them into the framing requirements of IG, and present them as a collage. A lot of apps do the same thing, but this is the best one I have found.
It gives you plenty of options, and is just simpler to use than most, less clunky. Anyone who has used some of the other apps will know what I mean.
Who doesn’t love charts? IG is seeing a lot more chart and infographics making their way on, and this is a pretty easy way to make some.
Since most people reading this aren’t graphic designers, it is a good alternative to hiring people to make one for you.
I will admit that in the beginning I didn’t get the visual quotes phenomenon, and I avoided making my own for a long time. Now they are some of my most shared content on every platform, not just Instagram.
Easy to make, effective and attractive, you should add them to your content regularly. You can make your own on any image editor, but I like to simplify things by using Recite. It is a super quick generator with plenty of background images to choose from.
A great tip someone gave me a few years ago about photography was not to waste my time on images no one cared about seeing. That really hit me, because I definitely took a lot of pictures just to take them, and they never came out well (much less got any praise).
One of the best things you can do for your Instagram gallery is only fill it with worthwhile shots that meant something to you at the time you took them. For example, say you are sitting in a park and you seem a woman sitting on a bench, reading a book. Is it worthy of capturing? Does something about her stand out? Can something be enhanced, like the yellow of her coat?
Don’t waste your time on shots that mean nothing just because you have space on your phone. If you question each shot while framing it, you will take better photos naturally.
Instagram photos are a dime a dozen, and so many of them look the same. Seriously, these so-called “models” on the platform are all either pouting, over-painted women in hipster dresses, or muscle bound men in denim and shirtless doing some kind of sensitive post.
Do we really need more of that? Or can we start to push Instagram into a place more like Flickr used to be, where genuinely unique photography could be found?
Don’t be like everyone else, be different.
Have any tips to add to the list? Let us know in the comments!
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