First, a confession. I click-baited you a little (really, just a teeny bit). I haven’t had to actually convince my leaders to let me and my team invest in 10X content. From the moment I was invited through the Typeform doors to launch a blog, it was clear that spitting out a dozen 500-word articles about forms and surveys each week—just so Google would be nice enough to send us a few visitors—wasn’t to be the “Typeform way.”
You see, I got lucky. I was joining a company founded by two designers—creatives, with big imaginations. They were never interested in the “read-it-do-it” way of doing things. Typeform was a product admired for being different, not just better. So anything we put on our blog had to take the same path, even if it cost more money and took more time.
But the point of this article is to talk about how investing in 10X content is helping us achieve multiple goals. And how it made dots on a GA chart fly upwards, like a herd of startled mountain goats:
Disclaimer: I have zero authority to be telling you this. It was, in fact, power marketer and all-round-good-egg Rand Fishkin who first referred to 10X content in one of his Whiteboard Fridays. In the video, Rand proposed placing content on a scale of Panda Invasion to 10X.
It doesn’t take one of Elon Musk’s engineers to work out which end of the scale is the good end.
Here are the criteria for 10X content, according to Rand’s 10X Content guide:
We certainly don’t get all of this right at Typeform. I mean, come on, it’s a big-ol’ demanding list, right? Just check out the page speed for a Net Promoter score guide we did:
Cool-looking guide. Slow as hipster-cooked pork.
Although we’re not quite reaching the full 10X milestone yet, I’d like to show you how trying to get there is helping to move the needle for multiple KPIs, even though we didn’t exactly plan it that way.
If you have SEO baked into your strategy, you might be focusing most of your time on creating super-targeted, intent-driven content to match with all those lovely keyword queries.
But without backlinks, your SEO-focused content means nothing, right? For anyone who has done it, you’ll know that getting people to link to landing pages designed for conversion is no mean feat. I mean, why would anyone link to them? They’re designed for one thing—to make your business more money.
We’ve seen that by trying to go 10X with our content, backlinks come to us without having to ask for them. Why? Simply because we’re producing something interesting or useful, that people want to tell others about. Pretty simple when you think about it.
Now, getting these particular pieces of content to rank in Google was never our main objective. For some of this stuff we’re creating, even if we’re #1 for a load of queries, the traffic that comes through would be so far above the funnel that we wouldn’t see much in the way of conversions.
For example, take our conversational article experiment. The topic? A deep dive into the history of conversational UIs and how technology imitates art. The experiment? Offering a new way to experience online articles by integrating a chatbot that gives you a kind of director’s commentary as you read. Number of CTAs leading readers towards our product? Just the one, standard CTA in the footer—which not many people, unsurprisingly, clicked on.
So what’s the benefit of getting backlinks to this page? Backlinks mean domain authority and lots of lovely link juice (not something you can buy from your local Starbucks). With some well-thought-out internal linking, you can pass that link juice to the pages that really need it (because they convert).
So, instead of tirelessly trying to get people to link to a page that converts well but doesn’t appeal to a wider audience, try creating amazing content that people do want to link to and find other ways to push that SEO authority to your high-converting pages. Well, you know, if you want to.
How many press releases have you published on one of those PR distribution sites that promise you more exposure than a public sauna? Lots, right? And how many high-quality publications have actually picked up your news and written about it? Not many, huh? Yup, we’ve been there. Time to rethink how to do PR for your business.
We were lucky enough to secure an interview with Susan Bennett, the original voice of Apple’s Siri. Before we put our questions together, we watched and listened to other interviews she’d done. We noticed that everyone was asking the same questions and that once you had heard one interview, you had pretty much heard them all.
With that in mind, we tried to find a new angle for our interview. Instead of focussing on what it was like for her to go from unheard-of voice actress to one of the most famous voices in the world (ok, we touched on it a little) we focused on how some key moments in her career had coincided with big advancements in conversational technology.
With our interview angle sorted, we then set about 10Xing the experience of consuming the content. We created our own custom audio player, researched and wrote an article, and integrated an interactive timeline into the whole thing.
Something we didn’t expect to happen was for big publications to consume our content and then rehash it into an article for their own sites, referring back to us as the original source of the interview.
Check out our referring domains chart from Ahrefs.
Are you finding it hard to get actual traffic back to your site from social media? Us too. We mostly use social as a way to engage with our audience and have a bit of fun.
However, for our Siri interview, social had something else in mind for us. A Reddit user kindly shared our interview, and within no time at all, it had trended on Reddit’s “Hot” list and had accumulated a cool 30k upvotes and 1k+ comments.
The result of our 5 minutes of fame on Reddit was 30k+ visits back to our article. Visits mean nothing without engagement, though. Just check out that time on page:
I’ve left it to last, but only because if you remember just one thing from this article, I think it should be this: teams that are empowered to make 10X content will be 10X more motivated than those who are not.
Think about it. Are you more likely to go home and tell your family about the 500-word article about contact forms you wrote today or the fact that you played a part in the potential future of content? Rand’s words, not mine.
In my opinion, underestimating the power of motivation is a big mistake. When deciding on your next piece of content to create, your next product feature to build, the next policy to implement, or whatever, don’t just think about how traffic, social shares, and conversions will be impacted. Ask yourself, “How much will this motivate the team?” Products, content—and just about anything—that have love poured into them will almost always get the best results. Even if that result is simply a happier team that’s ready and willing to take on the next challenge.
Typeform may have been good-looking forms and surveys two years ago, but that was just the first chapter of our story. The next chapter will be a narrative of innovation and experimentation, all with the purpose of making the way people collect data more human.
My team and I will continue to put our heads together to think up new ways to deliver unique experiences through content. We’ll keep investing time, money, and resources—and we won’t expect everything to work every time.
And what about you? What are you creating on your road to 10X?
Facebook Live, YouTube Live, Periscope.
All the major social platforms are integrating live streaming in some form.
Several up-and-comers, like Meerkat and MeVee, are also creating buzz.
And this all means one thing: Live video is hot. Scorching hot.
It seems everyone is now using live video in some fashion to connect and interact with their audience in real time.
I’ve noticed a good chunk of the YouTube channels I’ve been subscribed to for years are now taking it live.
It’s definitely catching on.
But does using live video make sense for you?
Is it a viable means of making more money?
In this post, I’m going to take a close look at the state of live video, how people are using it and what kind of results they’re getting.
I’m also going to look at the benefits as well as the drawbacks that might not be very obvious.
By the end, you should have a pretty good idea whether or not you should add live video to your sales and marketing repertoire.
First, let’s see what the live video market looks like at the moment.
Of course, video in general is booming.
According to eMarketers.com, “digital-video ad spending will rise from $9.9 billion in 2016 to $20.08 billion in 2020.”
More than doubling over the course of five short years is pretty dramatic.
But live video is what’s really blowing up.
Socialbakers found that “half of all big media pages publish live video.”
And the number of videos is growing.
I can only imagine what the numbers will be like once 2020 rolls around.
Another interesting thing I’d like to point out is the engagement level that comes along with live video.
In fact, live video blows pre-recorded video out of the water.
Forrester reports that “live video gets three times the amount of engagement as non-live video.”
And it’s easy to see why.
There’s a certain buzz that comes along with watching a video in real time.
There’s a connection that isn’t there otherwise.
Not to mention that viewers can directly interact with the person recording the video via live chat.
It’s pretty cool and shows just how far video has come in a relatively short period of time.
Remember when simply watching videos on YouTube was cutting-edge and really big deal?
Live video has built upon the original concept and made it far more interactive.
It’s safe to say that content marketing isn’t going anywhere anytime soon.
And that’s fine by me.
Content marketing and inbound marketing in general have been a breath of fresh air in a world where conventional advertising mediums have become stale and quite obnoxious.
But the way I look at it, live video is poised to shake up content marketing.
Massive social networks, like Facebook and YouTube, could become a new form of TV big-name companies funnel more and more money into.
The traditional text-based blogging format could change as well.
Rather than always writing regular blog posts, people might start sprinkling in live videos here and there.
As you can see, there are some far-reaching implications.
Now, let’s get down to the nitty-gritty.
How can live video benefit you?
If you’re putting in the time and energy, it’d better be worth your time.
The way I see it, there are some huge advantages.
For starters, it allows your audience to get to know you on an incredibly deep level that’s simply not possible with any other medium.
Just think about it.
A live video combined with a real-time comment/Q&A session is arguably the most effective way to inject your true personality into your content.
Darren Rowse of ProBlogger uses live video fairly frequently to answer questions and connect with his viewers.
It adds a whole other dimension to his overall content.
And, in my opinion, it makes him more personable and relatable.
You feel like you know the guy.
Next, there’s the increased engagement.
If you’ve been blogging, active on social media, copywriting, etc. for any length of time, you know just how important engagement is.
And by all accounts, live video is a natural catalyst for boosting engagement.
As I mentioned earlier, live video gets triple the engagement of pre-recorded video.
More specifically, “streaming videos on Facebook are viewed at much higher durations (3x) than non-live content.”
And here’s the kicker.
Facebook’s per-video engagement rate is a whopping 6.3%!
That may not seem like a lot at first glance.
But keep in mind the normal engagement rate for many industries on Facebook is less than 0.15%.
That’s a massive difference!
The brilliant thing about live video is that it naturally begs for engagement.
It’s basically like sitting down and having a face-to-face conversation with your audience.
They can ask questions, leave comments and really get to know you.
Increased engagement naturally comes with the territory.
Live video is just about everywhere these days.
Scroll through your Facebook feed, it’s there.
In fact, “Facebook videos have increased 360% across everyone’s news feeds.”
Check out what your favorite YouTubers have been up to, and odds are someone is recording a live video.
Getting in on the action is virtually guaranteed to help you extend your overall reach.
It allows you to reach a larger percentage of your demographic that may have been inaccessible before.
When you put it all together, it translates into more leads coming your way on a regular basis.
Not only that, the quality of your leads should increase as well.
They know you, trust you, and have rapport with you.
Therefore, a sizable portion of your leads is already primed to buy.
And it’s not unrealistic to expect repeat sales and long-term brand loyalty.
The Funky Fairy, a children’s clothing store in England, ran three sales over four days on Facebook Live.
Their goal was to liquidate their overstock inventory and quickly crank up sales.
The owner, Vicki Stewart, displayed the items for sale, while chatting about them.
Viewers, using comments, were also able to request specific items they wanted.
And it totally worked!
Views increased from roughly 7,000 during the first two sales to 10,000 for the last one.
This enabled The Funky Fairy to quickly move stock that otherwise would have probably just sat there.
There’s one last thing I would like to point out.
Increasing sales isn’t the only way to make more money through live video.
There are several ways you can monetize your videos to make money directly.
I came across an article from DaCast that highlights some specific ways you can make money broadcasting live video.
I suggest approaching these monetization strategies with caution (you don’t want to create a rift between you and your audience), but I felt they were worth mentioning.
Under the right circumstances, they could definitely help you drive higher profits.
At this point, I think we can all agree the market outlook for live video is extremely promising.
It’s also clear that using live video can be highly beneficial to your brand and help you increase revenue.
But it doesn’t mean it’s right for every single brand.
Not to burst your bubble, but live video may not be viable if you have a small audience.
For instance, YouTube mandates that a channel must have a minimum of 1,000 subscribers in order to live-stream.
This number was reduced significantly: earlier in 2017, you had to have at least 10,000 subscribers.
And quite frankly, it could be embarrassing if you go live and no one shows up.
Another issue is it can hurt your brand equity if you don’t nail it.
You’re basically gambling on your image by live-streaming.
Putting yourself out there could potentially backfire, and people may not necessarily like what they see.
Or maybe it’s just not for you.
It’s pretty common for people to freak out once the camera is on them.
All of a sudden, your mind goes blank and the whole thing is just awkward.
Remember, there’s no editing with live video.
Viewers see everything in real time.
I’m not trying to kill your vibe, but it’s important to look at all the angles before you decide to start using live video.
Live video is a powerful new format, changing the content marketing game.
Most experts are predicting it will continue to grow and more companies will funnel big money into it.
The potential is huge.
If you follow the right formula and create engaging live video content, you can strengthen existing relationships, increase the size of your following, boost engagement, generate more leads and increase sales.
On top of this, there are several other ways to directly monetize your live videos.
But it’s important to note this medium isn’t viable for everyone.
I suggest giving it careful consideration before diving in head first.
If it’s something you’re seriously interested in and makes sense for your brand, give it a shot.
For examples and ideas, check out this post from IMPACT.
How often do you watch live videos?
Are you using video in your marketing strategy?
The dangerous answer: Well… no.
The correct answer: Of course!
Yes, I said dangerous.
This year at Traffic & Conversion Summit 2017, our Director of Communications Christine Haas sat down with some of the biggest brands in marketing to find out how they’re deploying video in their marketing strategy—their answers will have you drop what you’re doing and dive into video.
You’ll hear from…
Check it out below.
(NOTE: Can’t get enough of Traffic & Conversion Summit? Join the waitlist for Traffic & Conversion Summit 2018 and be among the first to receive details about next year’s event, including specials on tickets. Sign up here.)Read More
When onboarding new team members, it can take weeks, and sometimes months, before those employees become productive. This may partly be due to having limited access to training materials and project information. With Team Drives, new members get instant access to the right documents, so the time it takes to ramp up is dramatically decreased and they can dive straight into work.
Determining file ownership when an employee leaves can be a major pain point for a lot of companies. Files in Team Drives belong to the team instead of an individual, so you no longer have to worry about tracking down and transferring information once an employee leaves. The files stay within Team Drives so that your team can continue to share information and workflows aren’t interrupted.
If you’re a large organization, keeping track of your data is critical. You need tools that can help you manage access to ensure that only the right people are sharing information. Team Drives make it easy for employees to manage file access. Team Drives allows you to specialize permissions based on who you’d like to edit, comment, reorganize or delete certain files. By default, all members within Team Drives automatically see the same files regardless of who adds or reorganizes them—cutting back on how many times you have to grant file access to trusted teammates.
Before employees get started using Team Drives, admins can adjust permissions in the G Suite Admin Console, like enabling Team Drives for an entire domain or just specific organizational units. Plus, admins can add or remove members to Team Drives as necessary and easily edit permissions.
There are more than 800 million monthly active users on Drive and trillions of files stored in Drive. Many of these files represent collective knowledge of employees, and having “quick” access to these files is a boon for productivity.
Before, Enterprise Knowledge Management solutions attempted to deliver the right files to employees at the right time, but this required manually tagging documents with metadata—a time-consuming process. Now, you can use Quick Access, a feature in Drive that uses powerful machine learning algorithms to analyze trending topics, team calendars and other contextual information to identify relevant documents and suggest files to users.
Use this step-by-step guide to get started on Team Drives today.
Posted by ronell-smith
Are you a good storyteller, able to hold a crowd at rapt attention for minutes at a time? Do you have a story you’re bursting at the seams to share?
Well, ye olde yarn-spinner, a MozCon Ignite talk sounds like just the thing for you.
The five-minute talks have become quite a hit since being introduced in 2015, with talks leaving folks with belly aches from laughter or tears from personal heartache — and everything in between.
If you have an enticing story in you just waiting for an outlet, we’ll supply the audience.
The MozCon 2017 Ignite talks — one of the signature networking events — take place Tuesday, July 18.
Often called “lightning talks” for their emphasis on brevity, Ignite-style talks are five minutes in length and feature slides that automatically advance.
The short stories can pack a powerful punch, however, as anyone who saw Michael Cottam’s 2016 Ignite talk can attest:
One attendee penned a heartfelt account of how Michael’s talk helped him reprioritize his life — it’s well-worth a good read. Make sure you have a tissue handy.
The only rule we have governing stories told during an Ignite talk is that they cannot relate to online marketing or feature anything resembling career advice.
This is your chance to show some personality.
Take a look at the topics covered from 2016:
And, lucky for us all, Geraldine DeRuiter, aka the Everywhereist, will be back as emcee for the third time in as many years.
Unfortunately, we do not cover travel and/or lodging for MozCon Ignite speaking slots.
What makes a great pitch?
****Include links to any videos of you speaking publicly.
If you’d like to see what an Ignite-style talk looks like, check out these videos from Ignite Seattle 30.
Most importantly, get to work on submitting that pitch to grace the stage yourself at MozCon 2017.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!
People are predictable.
They have a set of observable behaviors that can be analyzed and assessed in a scientific manner.
And when you get right down to it, marketing is all about psychology.
Understanding what makes consumers tick and what compels them to buy is your ticket to maximizing your ROI.
And it’s no different with SEM.
Get inside the heads of search users, and you can mount an effective strategy that can not only bring in leads but also get a sizable portion of them to convert.
In this post, I’d like to go over 17 specific facts about search psychology that will shape your campaign.
Okay, so this may not be exactly a groundbreaking statement.
Of course, search queries reflect a person’s intent.
But allow me to elaborate.
The majority of consumers are in one of the four phases of the buying funnel: awareness, research, decision, and purchase.
Basing your keywords and content around one of these four phases should enable you to be more effective and hit your mark.
Let’s be totally honest.
We’re all selfish to at least some extent.
Now, I’m not suggesting all search engine users are terrible people, but at the end of the day, they want to know what’s in it for them.
The only reason they’ll click on and explore your content is if it provides genuine value and gives them what they need.
Make sure you don’t make it about your brand but, rather, about your audience.
Having this mindset will help guide you when deciding what type of content to create and your overall approach.
Using long-tail keywords is one of the older SEO strategies.
Arguably, it’s one of the few practices still relevant today.
I’m sure you’ve heard that long-tail keywords account for roughly 70% of all searches.
But why am I telling you something you probably already know?
It’s because most people perform natural-sounding, longer search queries rather than shorter, disjointed ones.
Not only does this strategy decrease your competition level for keywords, you can better satisfy search engine users.
This brings us to our next point.
Remember Google’s Hummingbird update a few years ago?
Its main emphasis was to tweak Google’s algorithm to make search results better match user intent.
This was the first solid piece of evidence that Google was evolving and becoming more “intent-centric,” attempting to understand the underlying meaning behind keywords.
This, combined with an increase in mobile voice searches (20% of mobile queries were voice searches in 2016), means one thing.
More and more search users are using a conversational tone.
And this trend is only going to continue with digital assistants becoming more and more popular.
Here’s an example.
Rather than searching for “oil change Portland,” a person would be more likely to search for “where can I find an oil change in Portland.”
This is an important thing to keep in mind when structuring your keywords.
Using long-tail, conversational keywords “scratches the itch” of many search users.
the descriptive study of the effect of any and all aspects of society, including cultural norms, expectations and context, on the way language is used, and the effects of languages use on society.
In layman’s terms, this simply means writing while using words and phrases you would use in everyday life.
It’s a technique I’ve based most of my blog writing on.
I approach it as if I’m having a conversation rather than being a journalist.
And it’s totally worked.
Using sociolinguistics is a proven way to establish trust and get people to like you.
This keeps readers happy, which keeps search engines happy, creating a virtuous cycle.
There’s an article from Search Engine Land I really like.
It’s about devising a psychology-based SEO strategy.
There’s one section in particular that really resonated with me. Here’s a screenshot:
I think this is an interesting way to look at it.
We typically reserve a single section of our website as a designated landing page.
But part of sound search psychology is addressing visitors’ pain points at nearly every stage of the buying journey.
This means the content you create should always be highly relevant to what the anticipated pain points would be for a particular keyword.
Answering the three questions posed by Search Engine Land will help guide your content creation and ensure you’re consistently hitting your target.
Traffic is great.
Of course, you want to reach the highest possible ranking and crush it.
But the results are going to be only marginal if you’re getting clicks but barely any sales.
Here’s a screenshot of another quote from that same Search Engine Land article:
Many marketers get so wrapped up in getting a massive amount of traffic that they fail to see the big picture: getting actual sales.
That’s why I suggest putting a lot of emphasis on conversion optimization rather than strictly focusing on increasing the rankings.
If you’ve read my posts on either Quick Sprout or NeilPatel.com, you’ve noticed I like to stick with the long-form format.
Well, for starters, there’s an undeniable correlation between a higher word count and higher ranking.
In fact, a recent article from Backlinko found that “the average Google first page result contains 1,890 words.”
And longer content also gets more shares.
I think there’s a general perception that longer, more robust, and image-centric content is of higher quality.
And here’s the deal.
I doubt many of you read my posts word for word.
If I think about it too long, that makes me sad. Ha-ha!
But I’m not offended. Most readers simply scan. It’s just how people read on the web.
With longer content that requires people to scroll down, the readers’ brains subconsciously think, “Wow, this must be great content.”
This translates into more shares, more backlinks, and ultimately improved SEO.
You don’t necessarily need to be the biggest expert or even the most original, but as long as you can go more in-depth, you can usually create the perception of quality.
That’s why I’m such a fan of the skyscraper technique.
Let me ask you a question.
If you’re a content marketer searching for content marketing statistics, would you be more likely to click on an article that was written in 2017 or 2005?
Odds are it would be the former.
I certainly give preference to more recent content.
And in the Internet world, five years ago might as well be 25 years ago.
Of course, there’s a place for evergreen content, but what I’m trying to say is that freshness is definitely a factor in SEO.
Consistently creating high-quality, engaging content plays a huge role in getting website visitors, inbound links, leads, and indexed pages.
Here’s a specific stat from Brightseed that shows the power of consistently creating fresh content:
I think we can all agree headlines are important.
According to direct response copywriter Ted Nicholas, “73% of the buying decision is made at the point of the headline.”
If you can nail the headline, you’ll bring in leads.
I found this phenomenon pretty interesting.
You might think most people prefer headlines with nice even numbers like “The Top 10…”
But this isn’t the case.
According to Backlinko,
a study of 150,000 headlines revealed that odd-numbered headlines have a 20 percent better CTR than headlines with even numbers.
If you noticed, the headline for this post is “17 Facts about Search Psychology You Should Know.”
Not “10 Facts.”
The simple little hack can help your content stand out and perform better in search engines.
I’m sure you already know about the importance of optimizing your URLs for SEO.
You’re always better off using a descriptive URL, like yoursite.com/epic-article instead of yoursite.com/39403043034993234.
But here’s an interesting stat:
Marketing Sherpa found that short URLs are 2.5x more likely to attract a click.
I myself tend to gravitate to short, succinct URLs rather than longer, uglier ones.
Try to condense your URLs as much as possible so that they capture the essence of your content in the fewest words possible for more clicks.
Getting readers to share your content drives more traffic to your site and can directly impact how your content ranks in search engines.
But what motivates readers to share?
Are they more inclined to share certain types of content over others?
Well, a survey from The New York Times Customer Insight Group found the following:
As you can see, the number one reason why people share content is because it supports a cause.
While this may not be necessarily relevant to your brand, this data gives us a good idea of the types of content that people value, and it can help guide your efforts.
Okay, so we had to touch on the topic of visuals at some point.
So, here we go.
I’m not going to blab on about the importance of incorporating visuals into your content.
Instead, let me provide you with some key stats from The Next Web:
The bottom line is that using images makes it much easier for readers to process information and helps your content resonate with them.
Visuals also make it easier to explain the benefits of your product or service, which can be a factor in building stronger rapport with your audience.
This can ultimately translate into more shares and better rankings.
Allow me to piggyback on my last point.
Images are important.
But you don’t want to use just any type of images.
According to a study from Marketing Sherpa,
pro images received 45% more Facebook shares than semi-professional photos.
In other words, using those cheesy stock photos probably isn’t a good idea and is going to negate the impact of your posts.
Although the study from Marketing Sherpa analyzed Facebook shares, I think it’s safe to say that this phenomenon can be applied across the board.
That’s why I try to maintain fairly rigorous quality standards with the images I use in my content.
An article from Vizual Archive states that today, an overlap between design/usability and SEO is much bigger than it was in the 90s and early 2000s.
I believe this to be true.
By following correct SEO fundamentals, like including rich meta descriptions and title tags and organizing content in a logical manner, you’re improving the UX and SEO at the same time.
Last but not least, let’s talk about CTAs.
Let’s say someone landed on one of your blog posts through Google, read through your content, and now has some level of interest in your product.
According to some fairly exhaustive research from HubSpot, personalized CTAs convert 42% better than generic CTAs.
Rather than saying something like “click here” or “share this post,” aim for a more specific, targeted CTA like “share these content marketing tips.”
Crushing it at search is largely about putting yourself in the shoes of your audience.
Understanding their behaviors and patterns is the key to creating content that resonates with users while satisfying search algorithms.
This should make it easier to build trust and rapport with human readers, which should translate into a ton of good things like more shares, backlinks, etc. that will improve your SEO.
Can you think of any other psychological concepts that affect SEO?
One of the questions we get frequently is “who goes to MarTech?” Makes sense. You want to know if there will be others like you to meet, share ideas and make valuable professional connections when deciding to invest in attending. The overwhelming majority of attendees are managers with…
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