Digital Asset Management (DAM) Cuts Costs, Speeds Workflows, and Saves Time
Zebra Technologies has solved a tremendously difficult problem that many manufacturing companies share — the organization of thousands of digital assets into one, easily accessible system. Zebra, which makes mobile printers and computing devices, needed a digital filing cabinet capable of managing everything from product specs and images to catalog entries and sales slicks. What’s more, all of those assets had to be readily available in different languages, and for various markets, customer segments, and device formats.
To bring order to the chaos, Zebra implemented a digital asset management (DAM) system — one that would enable the company to find and deliver personalized customer content, on demand. Now, distributors and sales reps have ready access to the materials required for product marketing and promotion. The end result is greater efficiency in content delivery, lower costs, and higher ROI.
The Content Flood
Implementing a DAM solution helps manufacturers align content to product marketing and customer-targeting needs. This is particularly important when it comes to delivering content with pinpoint accuracy, at precisely the right customer touchpoint.
The ROI rationale for better content management is clear. In just a few years, buyers have become five times more dependent on digital information when making a purchasing decision. They also interact with an average of 10.4 pieces of content before buying. Moreover, according to IDC, 71 percent of marketers create more than 10 times the amount of content than they did in the past.
The challenge is to make it easy for customers to find the information they need. The solution is digital asset management. DAM organizes assets in a way that enables the content to find the customer, instead of expecting the customer to search for content. Buyers no longer have to forage for information. The asset management system anticipates where the customer is on their buying journey, and automatically serves up the correctly-targeted content.
As an added bonus, better asset management improves overall business processes and efficiency, which are two important goals for helping manufacturers compete in the global marketplace.
Why an Integrated Platform is a DAM Good Solution
Digital asset management is far more than just a database of assets. A good DAM system facilitates customized user experiences, automates tools for everyday content management tasks, and optimizes your capability to work at any scale you need:
At DuPont, the Crop Protection division formerly produced a 400-page book once a year to provide customers with information about the company’s chemical agricultural products. It was a one-size-fits-all information solution. Today, DuPont uses a DAM tool to manage all of its assets online, including delivery of that annual print piece in an e-book format. Now, farmers can also use a mobile app that mines Dupont’s database for information on the specific needs of their crops and potential threats to their harvest. This translates into a more cost-effective, tailor-made solution for reaching customers in their localized languages, wherever they are located.
For DuPont, the DAM system tracks labels and safety sheets generated for farmers who buy the company’s insect, weed, and pest control products. When customer information is changed, the DAM program drives automatic updates that can be used to customize future interactions with any given buyer. By automating the delivery and updates of buyer data sheets, DuPont saved one million dollars a year, and reduced the time it takes to get materials into the hands of its customers by 50 percent.
A case in point is Maxim Integrated, a manufacturer that designs and sells semiconductor-based solutions for automobiles, medical devices, and consumer electronics. Digital asset management enabled the company to implement a powerful search tool that makes information on over 9,000 products readily available to its customers. Currently, instead of constantly combing through digital assets, Maxim’s staff can more efficiently and effectively focus on adding new capabilities, and on improving the information delivered to end users. Using a content management system also makes it easy to make updates without relying on IT. Plus, the company’s DAM solution interfaces with Maxim’s overall content management platform, and scales as needed
A Top-Line Growth Investment
Digital asset management addresses the need for manufacturers to improve both content marketing and the speed at which new information is created and deployed. Your investment in a DAM system is an investment in supporting sales conversions and top-line growth. Moreover, by extending content across channels in ways that can scale as necessary, a DAM solution also facilitates better engagement, response rates, conversion, brand consistency, and, ultimately, customer satisfaction. It’s a win for the company, for the customer, and for your budget.
Recently we shared our 2016 Android Security Year in Review, which looks at how we protect Android users and their data. Today, we’re taking a closer look at how we shield people from a rare—but particularly disruptive—potentially harmful app (PHA) known as ransomware. We’ve long had protections from ransomware in Android, and we added new ones in Nougat as well.
Ransomware is a type of app that restricts access to your device until a sum of money is paid. Ransomware usually presents itself in one of two forms: apps that restrict access to your device and then demand payment to regain access to the device, or apps that encrypt data on the device’s external storage (such as an SD card) and then demand payment to decrypt your data. To make the scam more convincing, fraudsters sometimes pretend to be from a credible law enforcement agency and accuse you of doing something illegal so you’re more likely to pay.
Although ransomware has begun to target mobile devices, it’s still rare: Since 2015, less than 0.00001 percent of installations from Google Play, and less than .01 percent of installations from sources other than Google Play, were categorized as ransomware. (That’s less than the odds of getting struck by lightning twice in your lifetime!).
And Android users have long been protected from ransomware. Our Google Play policies strictly prohibit apps that contain it, and if we ever detect these scams, we rapidly take action. Verify Apps, our security system that analyzes apps before they are installed and then regularly checks more than 400 million devices and 6 billion apps everyday for PHAs, is another safeguard. And Application Sandboxing, a technology that forces each app to operate independently of others, provides another layer of defense. Sandboxes require apps to mutually consent to sharing data, a protection which limits ransomware’s ability to access sensitive information like a contact list from another app.
With the release of Android 7.0 Nougat, we added to existing defenses against ransomware, and also made some changes to address some of the newer tactics of ransomware scams. Here are a few examples:
Even with all the safeguards we’ve built into Android and Google Play to protect you from ransomware, there are still a few things that you can do to keep your device safe.
If you accidentally install ransomware on your phone, you have a few options. First, you can try to boot into safe mode. Starting your device in safe mode means your device only has the original software and apps that came with it. If an app is misbehaving but the issues go away in safe mode, the problem is probably caused by a third-party app downloaded on your device. If you can boot into safe mode, try to uninstall the app and then reboot the device. On a Pixel, you can get into safe mode with a keyboard combination that PHAs can’t touch.
If safe mode doesn’t work, then you might have to reset your phone to factory settings. Many devices running Android allow you to remove dangerous apps by resetting it to factory settings (also referred to as formatting the device, or doing a “hard reset”). This should be your last resort, but if you’ve backed up your files, resetting your device should be easy. Check with your carrier or device manufacturer for instructions on how to reset your phone.
Ransomware on Android is exceedingly rare. Still, we’ve implemented lots of new protections in Nougat, and we continue to improve on the defenses that have long been in place. Those protections, along with extra vigilance about how you download your apps, will help keep you and your device secure.