Editor’s note: Over the last year, we’ve introduced new ways for students to develop important future skills with Chromebook tools, including active listening and creativity. Yesterday at ISTE we announced our latest bundles in this series, curated in collaboration with educators. In this post, we dive into the STEM tools on Chromebooks bundle, designed to help students become makers and inventors. Follow our updates on Twitter, and if you’re at ISTE in San Antonio, visit us at booth #1718 to learn more and demo these tools for yourself.
Students everywhere are exploring important concepts in science, technology, engineering and math (STEM), with a level of sophistication that’s rising every year. They’re also developing skills like problem solving and collaboration that they’ll need in higher education and, eventually, in their careers, while being exposed to real-world opportunities to be makers.
“If we want a nation where our future leaders, neighbors and workers have the ability to understand and solve some of the complex challenges of today and tomorrow, building students’ skills, content knowledge and fluency in STEM fields is essential,” the Office of Innovation & Improvement, U.S. Department of Education noted in a statement in January, 2017.
To help school districts provide more STEM opportunities to students, we’re now offering a bundle of STEM tools on Chromebooks, designed to to help students become inventors and makers. These tools are available at a special discounted price and may be purchased alongside Chromebooks or independently from U.S. Chromebooks resellers.
Let’s take a deeper look at the tools in the STEM bundle.
The Dremel 3D40 3D Printer was developed by Bosch, a company that has made reliable tools for builders and hobbyists for over 80 years. About the size of a microwave oven, a 3D printer “prints” solid objects, layer by layer. The 3D40 3D Printer supports design tools such as Tinkercad and BlocksCAD, that help students create three-dimensional versions of just about anything they can dream up.
Michael Miller is a K-5 technology teacher and high-school computer science teacher for Otsego Public Schools in Otsego, MI. “Students are being exposed to technology that’s now used in a lot of fields. Medical, dental, the food industry—they’re all using 3D printers,” he says. “It will definitely make students more future ready.”
Miller uses a 3D40 3D Printer with Chromebooks in his elementary and high school classes. Depending on the class, students use the tools to create anything from a light saber to a miniature model of a Wright brothers’ airplane. From components for robots to mouthpieces for flutes, his students bring a range of personal interests to the design and printing process.
It brings what they imagine in their head into their lives.
Technology teacher, Otsego Public School
Although students often work on individual projects, Miller encourages them to solve problems together as a team. “If they need help, I expect them to look to their neighbor first before coming come to me.” Miller also sees how 3D printing can be a way to engage female students, who are often underrepresented in STEM fields today, as well as students who are less likely to speak up in class. “I had a high school student—a very reserved student—and it helped him feel more ownership in the class. It gave him a greater sense of belonging when he could make something.”
The littleBits Code Kit combines block-based visual coding, powered by Google’s Blockly, with programmable physical “bits” that are electronic color-coded building blocks that snap together with magnets. Using the Code Kit, which is designed to be accessible to a wide range of grades, students have fun building and coding games, all while learning the foundations of computer science. The kit also comes with lessons, video tutorials, getting started guides and other resources for educators and students.
Rob Troke, a computer science teacher at James Denman Middle School in San Francisco recently took a sixth-grade class to I/O Youth at Google’s headquarters in Mountain View, CA. There, his students used the littleBits Code Kit to program light and sound patterns on a physical Bit. They quickly learned about programming logic such as loops and variables.
“I was happy to see how engaged the kids were,” he says. “It maintained their interest the entire hour, whereas with other apps and tools, I’ve seen the novelty wear off after 15 minutes.”
For some students, having a physical object linked to a coding activity helps bring additional context to computer science. It also brings electrical and mechanical engineering, often overlooked subjects in K-12, into the classroom. “Having things to play with, to figure out what they are, what they do, is extremely helpful… it’s like robotics, but without the robot,” Troke says.
Dremel’s 3D40 3D printer and littleBits Code Kit, along with free programs created by Google—like CS First and Applied Digital Skills—help bring STEM concepts to life in creative and tangible ways. To learn more about these and other educational tools, please visit g.co/educhromebookapps, check out the websites, or contact your school’s Chromebook reseller. And follow @GoogleForEdu on Twitter to see all that’s launching at ISTE.
Videos work great for content marketing for three reasons:
Now, the days when video content was so hard to create that most people were just shying away are over. Videos are no-brainer now. When it comes to video tutorials and mashups, I am simply using iMovie (free easy time-saver). However, in many cases, you won’t even need any desktop software.
There are some awesome online tools that allow you to create professional videos that will diversify your video marketing and let you experiment with genres, styles and types. The first one that comes to mind is of course Youtube Hangouts on Air.
But it’s not the only one!
The following four tools are all freemium, so you’ll have a chance to play for free first:
Animoto is a huge time-saver! Grab your screenshots and videos, choose (or upload your own) music, add text breaks – you are done! A new video is ready to distribute.
I like using it for screenshot showcase (for tutorials) and for summing up discussions, hangouts, etc but I am sure there can be lots of other ideas (this about weekly user photo showcase, testimonial showcase, etc etc.)
Powtoon is a freemium tool to create animated presentations and video instructions. The best thing about this tool is that it lets you create video instructions that grab attention and have huge viral potential as opposed to traditional step-by-step video guides.
It has lots of templates with different mascots:
There are lots of available elements inside: Characters, animations, text affects, image holders, etc. The free version will keep its watermark on the final version.
Powtoon is awesome for creating concept explanations, fun tutorials and even promo videos.
They also have #slides project in private beta which I am really looking forward to playing with! Stay tuned!
Vidtrack is a new tool I’ll need to play with. It lets you user-generate your videos by enabling your readers to send you video messages. I think it may work for testimonials, contests, etc
You can try it for free and create 5 videos. I imagine you can use those videos in lots of ways (especially if you need some editing in place).
Just look at some examples of videos featured on the site get inspired
Their newest feature is the website recorder which also has a WordPress plugin allowing your users to create content for you:
Our video recorder will allow you to put a video record button anywhere on your website. Whenever someone clicks the record button it will activate a webcam or mobile camera. Site visitors can record any type of fan videos, crowdsourced videos or user generated videos. These could be video testimonials, video interviews, video contests, video auditions, video reviews, video feedback, etc….
Are there any other time-saving video creation tools you are aware of?
The post 4 Tools to Easily Create Videos to Diversify Your Content Marketing appeared first on Internet Marketing Ninjas Blog.
Posted by Aleyda
It was a few years ago now that Google announced most of its searches occur on mobile devices across many countries, with confirmation last year from Hitwise reporting that almost 60% of US searches were from mobile, as well. With that, understandably, Google is also moving towards a mobile-first index. However, not all SEO tools have the functionality or reports to deliver mobile-focused data and results.
The reality is that due to high mobile usage across certain industries and countries, it’s already critical to take mobile search behavior and optimization into consideration to establish a winning SEO strategy. For example, as can be seen below in data obtained from SimilarWeb, this is especially important in the restaurants & delivery, health, pets, and beauty sectors, as well as many others:
Since I enjoy testing SEO tools — as you might have already guessed from some of my previous posts — to identify better ways to develop my day-to-day work, I began to check specifically which tools include any type of mobile-targeted functionality. Although the offerings are still far from ideal, with the existing ones we can at least answer the most common mobile-focused questions when developing an SEO process.
While testing out these tools, I could see that a few of them offered different types of mobile-focused functionalities. To facilitate their usage I created a “Mobile SEO Stack” graphic — easy to save and share — where I’ve mapped each tool to the most common mobile-focused SEO questions that they can answer. So without further ado, here it is…
You’ll see that some of them have a yellow dot rather than a white one — for example, SEMrush for the “What’s your Mobile Audience Search Behavior?” question. This is because the tool can only partially answer the question due to some type of restriction. In the case of SEMrush, they only provide mobile data for the US at the moment.
Here’s a summary of the questions answered, along with the 28 tools included:
Obtain the queries already sending you or your competitors mobile search visibility and/or traffic, the pages earning the existing mobile visibility and traffic, and the mobile search share of these or any other terms you want to assess and potentially target with your mobile web presence.
From third-party mobile ranking sources which are handy when you’re starting out (or to double-check for terms that you might not be directly tracking) to rank trackers that support mobile search results, it’s fundamental to understand your mobile search performance at a ranking and traffic level to identify opportunities. Are you targeting the right terms and ranking with the right pages?
It’s important to give context to your mobile visibility. Remember that just because you’re not getting a high share of mobile visibility, traffic, and conversions it doesn’t mean there’s no opportunity; analyze what your competitors are doing to use alongside your mobile search behavior analysis to establish your own mobile SEO strategy.
From page-level mobile emulators and validators to bulk ones that facilitate the process, it’s critical to verify whether all of your ranking site pages offer a responsive, dynamic-serving, or independent mobile web version:
Using historical Google crawling data, some SEO crawlers will offer the option to emulate the smartphone version of Googlebot. There are also log analyzers that allow you to check the actual behavior of mobile search crawlers accessing your site. Are they going where they should and seeing what they’re meant to?
Obtain your site’s page speed information (as seen by the mobile search bots as well as mobile users) at a site and page level, and directly obtain recommendations to improve if necessary.
Verify how your mobile web content is being rendered by Google itself at a page level or emulate it at a site level. Are you showing an intrusive interstitial that never finishes loading, or your actual content?
Sometimes SEO fundamentals are forgotten when using independent or dynamic-serving mobile sites. Are the titles, meta descriptions, headings, etc. correctly set and targeting the relevant queries?
Verify whether you’re correctly tagging both your site pages referring to the AMP versions & vice-versa, and if they feature the required tags without critical errors that would keep them from appearing in mobile search results.
Check out how your ranking pages are shown in Google’s mobile search results. Is the title being truncated? Are you losing visibility over your competition’s featured snippet? Use these to identify potential reasons for lower CTR.
Identify which queries your AMP pages are being shown for in both rich and non-rich results, and their performance for those queries. What share of additional organic traffic are they bringing to your site?
Are your mobile SEO efforts paying off? Explore how your mobile search rankings are translating into conversions.
I hope “The Mobile SEO Stack” is useful for your mobile SEO analyses and processes!
This is only the first version, so if you know of any other tools that have mobile-focused functionality or data, please let me know in the comments — I’ll be happy to test and include them.
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Reddit is the content marketer’s goldmine: It inspires viral content, shows you what people seem to love sharing and offers a great venue to market content to get it discovered by journalists and bloggers.
Building up your Reddit presence is tough: There are no shortcuts and Reddit Karma is fast to lose and time-consuming to establish. Participating in trending Subreddits allows you to easier interact and better understand what’s hot today!
Here are four tools to easily discover trending Subreddits:
Reddit Metrics is your first source of Reddit trends. It breaks subreddits into:
Each subreddit has a graph showing its growth scale. You can compare any indexed subreddit growth with 4 more subreddits to analyze the trend better:
r/TrendingReddits is scanning Reddit all day long with an aim to detect spikes in subscriber count early (powered by RedditMetrics.com). Trending reddits are posted there all day long.
Here you’ll see “mildly-trending” subreddits (those that acquire ~200-600 subscribers per day) and “trending” subreddits.
If you are interested in discovering trending subreddits on a daily basis, this subreddit is a must to subscribe
Snoopsnoo is a cool way to search new and trending subreddits. They have cool search operators too:
They also track trending subreddits here.
Finally, Reddit List is a great way to discover cool subreddits and it also tracks Reddit trends. Clicking “i” next to each subreddit name will show the subreddit description, growth rate and activity:
If you decide to try a new subreddit, here’s your quick checklist to always do that right:
What are your favorite subreddits? Please share in the comments or tweet to us!
Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid search and other media campaign management platforms and the considerations involved in implementing this software into your business. This 50-page report…
Please visit Search Engine Land for the full article.
Making sense of Twitter buzz is tough whereas responding timely to the tweeted feedback as well as making the most of everything with the positive sentiment – these two tactics combined can bring your brand awareness to the roof…
Note: This is a follow up to this article which you may want to check out as well: Control & Promote Positive Brand Mentions on Twitter: Custom Timelines, Lists and Favorites
In this article, we’ll focus on the latter, i.e. curating and re-packaging the positive Twitter sentiment around your brand giving it wings.
The four tools we are sharing today:
Storify works like a magazine. You can invite your users to subscribe to get updated whenever you publish a new issue.
Each Storify issue should be manually curated (using Twitter search results), so you have full editorial control over what gets published.
If you include Tweets that tag Twitter users, they will be notified (which is a very good brand- and following-building trick)
Scoop.it works somewhat similar to Storify (you manually approve what’s added there). The big difference is that, instead of having multiple issues, a Scoop.it page consist of a never-ending stream of curated stories.
Scoop.it makes it very easy to re-share stories. It also ranks very well.
Scoop.it is a great way to build the community as you can encourage your users to suggest stories to be included into your Scoop.it
Paper.li gets published automatically based on your search parameters and you can auto-announce it on Twitter as well.
The auto-Tweet announcing the new Paper.li issue tags key people that were mentioned there. It’s another good way to re-connect with people using your hashtag, for example.
Their multi-share feature is also very neat: You can invite your followers to collect and share several of Paper.li stories with one click (something like bit.ly bundle feature) – which is yet another level of user-empowered curation.
Are there any other tools you would recommend for collecting and promoting Twitter testimonials?
The post 3 Must-Use Tools to Curate Your Twitter Testimonials appeared first on Internet Marketing Ninjas Blog.
I love Twitter. That was almost love at the first sight. It’s a great idea which became awesome thanks to all the apps that completed it.
Here are two absolutely fantastic tools that have some really basic functionality Twitter still lacks:
Snapbird is a freemium tool giving you some cool searching options you probably didn’t know you actually needed a lot! In fact, its functionality is so cool that I am surprised Twitter doesn’t offer anything like that:
Search your or anyone’s
There are lots of ways to use Twitter likes. Most use them to “thank” for the mention. Some people use them to bookmark ideas for later reference. Others favorite Twitter testimonials to easier curate them
In any of those cases, the ability to search your own or someone else’s likes for a keyword or a hashtag is priceless…
You can investigate what others favorite, look back into your own Twitter bookmarks or even find who you “thanked” in the past!
Search for DMs you sent or received
Why Twitter doesn’t allow to search within your Twitter inbox is beyond me. Sometimes I have to scroll and scroll until I find the conversation I need. Am I probably missing something here?
I can get it that some people don’t use Twitter DMs that much but many of us still do! I am keeping my Twitter private inbox very clean and to the point; yet there’s no built-in solution to search it.
Snapbird solves that problem allowing you to search for DMs you sent or received.
I mentioned Twiangulate a few times in the past but they have changed the functionality a bit, so time to take a look at it again. Right now it’s a great connection discovery tool that gives you way to find how you are connected to someone else on Twitter (Build relationships!)
I love their “Keywords” tab allowing for some great Twitter bio search functionality. You can search by any keyword in a bio and you can even limit your search to someone’s friends. For example:
There are plenty of ways to play with the search tool for blogger and influencer outreach, relationship building, and more!
Find who these two Twitter accounts have in common
Give two Twitter accounts and find who the both follow (as well as who follows both of them:):
Find most powerful accounts that follow both Twitter users (and how they overlap):
Which Twitter search tools are you using and why? Please let us know in the comments!
The post 2 Awesome Twitter Search Tools That Give You What Twitter Lacks appeared first on Internet Marketing Ninjas Blog.
Attention to our friends in India and fast typers everywhere: Gboard’s latest update might be the thing you never knew you were missing. We’ve added 22 Indic languages—with transliteration support—including Hindi, Bengali, Telugu, Marathi, Tamil, Urdu and Gujarati. We’ve also dropped in a new text editing tool that makes it easier to select, copy and paste, plus new options for resizing and repositioning the keyboard so it fits to your hand and texting style. And to top it all off, this Gboard update comes with under-the-hood improvements for better accuracy and predictions while you type.
New Languages – वाह
The full list of Gboard’s new languages includes: Assamese, Bengali, Bodo (Devanagari, Bengali), Dogri (Devanagari, Arabic), Gujarati, Hindi (Devanagari, Hinglish), Kannada, Kashmiri (Devanagari, Arabic), Konkani (Devanagari, Latin), Maithili (Devanagari), Malayalam, Manipuri (Bengali), Marathi (Devanagari), Nepali (Devanagari), Odia, Punjabi (Gurmukhi, Arabic), Sanskrit (Devanagari), Santali (Ol chiki, Latin), Sindhi (Devanagari, Arabic), Tamil, Telugu, Urdu (Arabic). In addition to the 22 new Indic languages, Gboard added support for Kinyarwanda and Waray. Through Gboard’s internationalization through machine learning, glide typing and suggestions are now available in more than 185 language varieties.
This list has all 11 Indic languages currently supported in the Google Indic Keyboard, plus 11 more languages, such as Urdu and Maithili. In addition to supporting each language’s native scripts, Gboard includes the QWERTY layout for transliteration, which lets you spell words phonetically. For example, type “aapko holi ki hardik shubhkamnay” and get “आपको होली की हार्दिक शुभकामनायें.”
Some of these languages have a small presence on the web, so we worked closely with native speakers across India to collect data to train our advanced machine learning models, so people can start texting in their native script.
Gboard also comes with some features that Google Indic Keyboard doesn’t, including Google Search and Google Translate right in your keyboard (just tap the “G” button to get started). And—as a reminder—Gboard already has a Hinglish language option for those of you who often switch back and forth between Hindi and English. If you’re a current Google Indic Keyboard user, we encourage you to download Gboard and give it a go.
Edit text more easily
Besides new languages, Gboard now comes with a new text editing mode with buttons for easy cursor control and the ability to select text, cut, copy, and paste right from your keyboard. To access this feature, select the Text Editing icon in the quick features menu by pressing on the G button (or arrow) in the suggestion strip. Pro tip: if you’re trying to up your typing speed, you can also move the cursor by sliding your finger back and forth along the spacebar, or delete by swiping to the left from the delete key.
New customization options: resize and reposition your keyboard
Now you can resize the keyboard and move it to a position that feels the most comfortable for you. In the quick features menu (press on arrow or G in the suggestion strip), click “More” (the three-dots icon), and click the one-handed mode button, then you can adjust the size and position of the keyboard.
To get these latest updates and improvements to your Gboard for Android, head to the Google Play Store and make sure you’re running the latest version of the app. That’s all for now, folks!
SEO is among one of the biggest concerns for anyone who is running an online business or website. While there are plenty of marketing techniques that are important, particularly content and social, search ranking is still a crucial element to netting yourself a strong audience. After all, not everyone is going to come across your social media account or blog, but a few targeted keywords could bring them straight to your Google result.
If you want to strengthen your search engine clout, the best thing you can do is get an arsenal of tools and begin building your strategy. Here are a few free tools from SEOchat.com to add to your arsenal!
Your site shouldn’t just be optimized for search engines, it needs to be user friendly and speedy. A slow site never ranks as highly once the crawlers get to them. Do you know how fast your own website really is? This tool is quick and easy to use. Just put in your URL, and it will do a complete speed analysis.
Try this: You can select to run the analysis for one page or for two pages (!) Page speed comparison works great for better understanding the issues!
Google /Bing / Youtube / Amazon Suggest tool is an obvious must for anyone who wants to expand their keyword strategy and get insight into what people are searching in your niche. It will give you plenty of keyword data to work with. This is one of the most useful tools to use if you want to properly optimize your site and brainstorm.
Try this: Select base phrases that look good for you (based on content type and user intent you are targeting) and go to step 2 where you’ll see an even more extended data for each selected key phrase. Target more specific keyword sets to rank easier!
Related helpful tools to try:
This is a great tool that gives complete SEO data. It spiders website links and images, and organizes all information so you can quickly and easily tab through it, searching by common issues and other filters. You can see a quick summary of their error reports.
It’s free and web-based (no need to download anything) and surprisingly fast! Use it to diagnose various issues (from duplicate title tags to broken images and links).
Try this: I use it a lot as a broken link checker. Having a broken link can cause serious issues for you. Not only does it limit traffic and look unprofessional, but it can cause your website to lose ranking position. Your entire reputation can begin to plummet. You can get an emailed copy of that report for your records or later use.
Related helpful tools to try:
Give your page a quick SEO checkup and find some most glaring issues. All fixes will be presented as important or semi-important fixes to be made, with a list of everything that passed the check.
Try this: You can choose to improve your score by running through each suggested change and improving the SEO on your page as a whole, bit by bit.
Related helpful tools to try:
Provide your major keyword, put your (or your competitor’s domain name) and see how it ranks in the chose search engine results. Furthermore, see how the two SERPs are different.
Try this: This is a great reputation management tool! Run a search for your brand name and see how well your brand SERPs are controlled by your owned / controlled / approved media!
We are dealing with the overwhelming amount of link lists nowadays: Exports from all kinds of backlink tracking tools with variations of the same URLs to clean up. Don’t get me started on sitewide links that all come as hundreds of different URLs in your backlink reports. This tool is there for the rescue…
Filter your link lists by domain keeping the longest / shortest ones, filter links to keep only unique ones (regardless of domain) and much more!
Try this: Use a document import feature to merge and then sort out multiple lists from different sources!
Don’t let your SEO suffer. Use these ten tools to get your website properly optimized, and start climbing the ranking ladder.
Have any additional tools to share? Let us know in the comments!
Twitter is a great connecting tool. It’s much more open than Facebook (You don’t have to be anyone’s friend to get in touch) and much more active than Linkedin.
Facebook does allow to send messages to non-friends but for some reason I only receive those using a mobile app. Also you cannot really tag people on Facebook unless you are friends. As for Linkedin, weirdly, I receive several messages a day but I always forget to check my inbox there or reply.
On Twitter you can tag anyone and that’s the beauty of the platform.
The openness of the platform makes it a perfect outreach and relationship building tool. For many outreach campaigns I usually recommend using several Twitter bio search to find journalists and bloggers who will be interested in your content.
Here are 4 Twitter bio search tools I am using:
There’s not much information on how Twitter search “Accounts” tab works. It isn’t based on “exact match” search (you won’t always find your exact search terms in the bios but it tends to return more or less relevant results).
It sorts search results based on the combination of how powerful the account is (in terms of the number of followers and interactions) and how closely you are related (Based on common connections).
There is no way to export results.
BuzzSumo influencers search is another great way to find people to follow and interact with on Twitter. Search results can be sorted by:
You can export results to an Excel.
You can also use OR operator to search for several sets of words used in the bio.
Twiangulate is a great tool not many people are aware of. I like using it for a very precision search. Not only does is allows a few handy search operators:
… it also lets you search for people following a particular Twitter user. That’s a great way to find editors and writers working at a media outlet.
Finally, a better known Twitter search tool: Followerwonk
The cool thing about this one is that you can restrict the search further by location, number of followers and more:
You can sort results by number of tweets, followers, days old or “social authority”.
Do you use Twitter bio search? Please share your favorite tools!
The post 4 Useful Tools for Twitter Bio Search: Smart Relationship Building appeared first on Internet Marketing Ninjas Blog.