Videos work great for content marketing for three reasons:
Now, the days when video content was so hard to create that most people were just shying away are over. Videos are no-brainer now. When it comes to video tutorials and mashups, I am simply using iMovie (free easy time-saver). However, in many cases, you won’t even need any desktop software.
There are some awesome online tools that allow you to create professional videos that will diversify your video marketing and let you experiment with genres, styles and types. The first one that comes to mind is of course Youtube Hangouts on Air.
But it’s not the only one!
The following four tools are all freemium, so you’ll have a chance to play for free first:
Animoto is a huge time-saver! Grab your screenshots and videos, choose (or upload your own) music, add text breaks – you are done! A new video is ready to distribute.
I like using it for screenshot showcase (for tutorials) and for summing up discussions, hangouts, etc but I am sure there can be lots of other ideas (this about weekly user photo showcase, testimonial showcase, etc etc.)
Powtoon is a freemium tool to create animated presentations and video instructions. The best thing about this tool is that it lets you create video instructions that grab attention and have huge viral potential as opposed to traditional step-by-step video guides.
It has lots of templates with different mascots:
There are lots of available elements inside: Characters, animations, text affects, image holders, etc. The free version will keep its watermark on the final version.
Powtoon is awesome for creating concept explanations, fun tutorials and even promo videos.
They also have #slides project in private beta which I am really looking forward to playing with! Stay tuned!
Vidtrack is a new tool I’ll need to play with. It lets you user-generate your videos by enabling your readers to send you video messages. I think it may work for testimonials, contests, etc
You can try it for free and create 5 videos. I imagine you can use those videos in lots of ways (especially if you need some editing in place).
Just look at some examples of videos featured on the site get inspired
Their newest feature is the website recorder which also has a WordPress plugin allowing your users to create content for you:
Our video recorder will allow you to put a video record button anywhere on your website. Whenever someone clicks the record button it will activate a webcam or mobile camera. Site visitors can record any type of fan videos, crowdsourced videos or user generated videos. These could be video testimonials, video interviews, video contests, video auditions, video reviews, video feedback, etc….
Are there any other time-saving video creation tools you are aware of?
The post 4 Tools to Easily Create Videos to Diversify Your Content Marketing appeared first on Internet Marketing Ninjas Blog.
Author: Nate Dame
Videos are becoming increasingly important for B2B marketing. Companies with dedicated video marketing strategies generate more leads, earn more revenue, and enjoy better brand awareness than those engaging in all other forms of marketing.
Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in work- or buy-mode as they scroll through these platforms.
We do know, however, that 90% of B2B decision-makers use search to research business decisions. To reap the benefits of video marketing, your videos must be optimized for search. By following a few best practices for video SEO, you’ll enjoy more visible video search results and drive more organic traffic—and qualified leads—to your video content.
In its general search and video search functions, Google ranks videos using the same ranking factors as written content—content quality, number of backlinks, and RankBrain are the most important signals. When hosting videos on your site, the tasks for optimizing video content are similar to those for written content and images.
Similar, but not identical. Here are five steps you should take to improve your search rankings so your videos stand out in search results:
Providing both a video and transcription on a single page offers dual benefits: it caters to different reader preferences, and it makes video content more likely to appear in general Google searches.
Video transcriptions can be optimized for search in the same way as any other text-based site content. While this may seem to break duplicate content rules, transcriptions actually provide a good user experience by catering to different learning styles. While some visitors may prefer videos, others may prefer reading. In fact, 85% of business executives prefer reading over watching videos when making business decisions.
When transcribing video content, there are two approaches you can take:
Full transcripts provide more engagement SEO opportunities, while highlights are good for long videos and can encourage more views by teasing readers with compelling content that’s discussed in more detail in the video. Ultimately, use the approach your audience prefers: you can poll them to find out, or do some A/B testing to see which approach drives the kind of engagement you’re looking for.
Just like general search results, titles and descriptions display in video searches. While Google will find something to display if this data isn’t provided, you’ll drive more views and rank higher in results if this metadata is optimized.
Video titles and descriptions should:
Additionally, Google displays a thumbnail for video results. Thumbnails are to videos as images are to blog posts—choosing the right thumbnail is crucial. While most video processing programs will select a thumbnail using a single screen from the video, you should create a custom thumbnail that illustrates video content, attracts attention, and inspires interest.
While some users conduct searches using Google’s video search function, many just use the general search tool. To help videos stand out in general search results, use schema markup (semantic vocabulary) to provide the information search engines need. With schema markup, general search results will appear in the same way as video search results, providing a video thumbnail and length.
At a minimum, you’ll need to add schema markup for the title, description, thumbnail, and either embed- or content-URL for each video. You may also want to include video length, upload date, and height and width dimensions. Google has a page describing exactly what it expects from schema markup for videos and allows you to validate schema markup with the Rich Snippet Testing Tool.
While Google’s crawlers will discover videos on your site, you can enhance discovery of site-hosted videos by creating a video sitemap and submitting it to Google Search Console. Create a separate video sitemap, or add video entries to an existing sitemap.
Entries in a video sitemap must include video title, description, play page URL, thumbnail, and raw video file URL, and must match the information included on your site. There are a number of optional pieces of data that can be included as well—video duration, rating, view count, category, and live status. While the optional fields do not need to be included in a video sitemap, they provide additional data Google can use to properly index video files.
The best way to know if users prefer video content for certain queries is to conduct searches for targeted keywords. If video results appear on the first page of results, it signifies that users are typically satisfied with video content for that query. For example, conducting a Google search for the query “Twitter tutorial” results in a YouTube video in position two, just below the official Twitter support page.
Prioritize video creation for keywords that populate video results in general search and create videos that are higher quality or more comprehensive than those that are already ranking for relevant keywords.
Video content is held to the same standards as text content in search results—it must be high quality. Optimizing fluff videos isn’t a valuable use of your time because—like general content—engagement factors are important. If people are watching only a few seconds of your video and then leaving, your engagement scores will fall, and Google may determine that your video is either irrelevant to the query or low-quality.
Video content should cater to user intent, provide value to viewers, and have a high production value. That doesn’t mean you have to spend a fortune hiring actors or designing animations that make Pixar jealous, but it does mean that videos should be in focus, audio should be clear, and unnecessary pieces should be edited out.
Once you’ve created high-quality, engaging videos, upload them to your site, add transcripts, and optimize display in results with metadata, schema markup, and sitemaps. Completing these tasks will enable more visible—and higher ranking—search results for video marketing content.
What other tips and tricks do you have for optimizing video search rankings? Share them in the comments below.
5 SEO Tips for Videos: How Google Ranks Them & How to Optimize was posted at Marketo Marketing Blog – Best Practices and Thought Leadership. | http://blog.marketo.com